Activations

We bring brands to life with engaging and memorable activations and experiences. Since 2011 we have been one of the leading agencies trusted with growing some of Australia’s largest brands. We are experts at running activations with the goals of:

• Capturing first party data that can be used to remarket to users. This data can also be used to build lookalike segments that find more customers from the data collected at the activation
• Capturing consumer insights and brand sentiment live at events
• Creating positive and memorable brand building experiences that drive action
• Attracting the attention of the media through unique stunts and events
• Creating viral social campaigns that allow the brand to engage with audiences online at scale
• Placing the product into the hands of the target market or allowing a more meaningful conversation with the consumer
• Creating engaging video activation content that can be amplified with paid digital media to continue to capture the attention outside of the event

With the variety of channels within the marketing world, it is crucial to understand how to connect your brand experience across the different consumer touch points and understand the importance and value of face to face consumer interactions.
Our team understands the activation’s role in allowing a brand the opportunity to interact with its audiences, captivating consumers attention and utilising first party data to its full potential by supercharging it with paid media.