Subway | Saving Goals with Socceroos

Subway Sponsorship

The Challenge

Subway needed to maximize their Socceroos sponsorship by creating an engaging stadium activation for football fanatics and young families, while driving social media sharing and brand visibility.

The Strategy

A nationwide skills zone using a free training app where fans showcased their juggling and goalkeeping skills with scores on a live leaderboard and prizes for top performers. The app auto-generated highlight reels which was shareable content with Subway signage in the background.

The Outcome

  • High engagement with long queues and non-stop participation, connecting Subway with fans of all ages with a low-cost solution through the training app.
  • Hundreds of branded social shares as fans posted their high-quality highlight reels in exchange for Subway merch, expanding the campaign’s reach.