Subway | Kickin' Goals with Matildas

Subway Sponsorship

The Challenge

Showcase Subway’s partnership with Football Australia alongside Matildas games across the country.

The Strategy

We hosted activities such as hair braiding, face painting, soccer skills games, cornhole, sub limbo, umbrellas, beanbags, and the giant sub.

The Outcome

  • Face painting and hair braiding are enjoyed by all members of the family and offer a great opportunity for fans to connect with Subway.
  • These activations create a fun hangout zone for fans before the games, whilst driving brand awareness and positive associations for Subway.
  • 5,000 + people interacted with at each activation