Subway Giant Subway Sandwich - Black Raven Case Studies

Anaconda

Boat Ramp

The Challenge

Anaconda is not as well-known for fishing as its main competitor, BCF, and needed to build awareness and credibility in the category.

The Execution

Anaconda activated Boat Ramp Takeovers at 12 key locations across Queensland, New South Wales, and Victoria, partnering with Marine Rescue, the Coast Guard, and local fishing clubs to enhance credibility and attract high-value fishing enthusiasts. The event featured a lure swap, crab pot bingo, spinning prize wheel, photoset, free fish filleting and food trucks.

The Outcome

Connected with 20 fishing clubs, reaching 2,500 avid anglers and 15,000 fishing enthusiasts. Captured first-party data from 3,564 fishing enthusiasts. Generated 142+ pieces of user-generated content. Direct lift in fishing category sales post-event