Black Raven
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by
Sampled 12,855 subs, travelled 5,500km across 12 cities
Over $250,000 worth of bonus media value
6,300 Branded Items Distributed
Collected first party data from 1,100 dog owners
National shopping centre campaign & 96k online reach
60 promotional staff over 2 weeks providing deep customer insights
Reached over 15,000 fans & distributed 2,000 cookies
Dominated beaches across Australia with branded items
The Captain’s Pack promotion collected the first person data of over 3,000 users nationally
Record flight sales over 24 hours