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PEET Activation

THE CHALLENGE

PEET were looking to increase brand exposure and leads/sales of their newest property development within Browns Plains. They wanted to geographically target the local area with an engaging activation that would give the target audience valuable information on the development.

On site, PEET were wanting to build immediate leads through digital email sign ups.

THE EXECUTION

Black Raven Media recommended running a booth within the Brisbane Property Expo which ran during their campaign dates. This would help to increase PEET’s exposure within the Brisbane property market. This was a free exhibition that attracted both local and international buyers and investors. This, along with an activation run at Grand Plaza in Brown Plains, allowed for bother international and smaller local market to be targeted.

Each activation included two of our experienced promotional staff, along with branded tables, backdrop and impactful LED signage.

the outcome

The Brisbane Property Expo saw 10,000 visitors attend, including property investers, home owners and developers. The well-designed branded booth helped to build industry recognition and awareness for potential investors and home owners. At Browns Plains, the activation was able to effectively engage the local market and build the EDM base greater.