0401 913 666
Lotto Mural Campaign

THE CHALLENGE

Lotto were looking to bring to life their newest TVC campaign to life through impactful murals. The designs for the murals were to include realistic portrayals of the characters as they transform from black and white to colour.

As a national campaign, mural locations were needed to be found in Brisbane, Sydney and Melbourne targeting heavy-foot traffic locations.

THE EXECUTION

Black Raven Media found ten mural locations all within inner-city locations with heavy foot traffic. The sites ranged in sizes, with a heavy push on large-scale impactful sites. To bring the murals to life, we hired experienced, professional mural artists that were highly skilled in realistic mural work. Each mural was produced within 1-3 days, ensuring that all murals were active for the longest period possible.

the results

Each mural was active from 3-4 weeks, with several sites including bonus weeks. Although produced by different artists within each market, they all were produced to the highest of standards and maintained continuity across all sites.