Focusing on areas throughout the Brisbane CBD with heavy foot traffic, Black Raven Media rallied together walking boards, all in Canadian themed costumes, together with two mounted Canadian police. Police permission was obtained for the horses to be ridden in the CBD and we worked closely with Brisbane Marketing who provided a key activation area at Radcliffe Place. Walking throughout the CBD, the horses were engaging the public and garnering interest. This time spent taking photos and interacting with the walking boards allowed the opportunity for the promo team to move customers attention to the promotion. Flyers handed out throughout the day gave the public further information.