Budget Direct wanted to increase awareness on their pet insurance offering and increase thei email data base. They aimed to do this by intercepting key moments when pet owners are with their pets and create memorable, positive connections to Budget Direct.
We targetted popular dog parks throughout Brisbane across 4-weeks, giving out free coffee and doggy ice-cream in exchange for contact details. Keepsakes were also given out, including polaroid photos for pet owners to take home. Each activation included Budget Direct Branded items – wrapped coffee van, coffee cups, umbrellas, polaroid frames & magnets.
The tour was a success with positive consumer engagement and brand experiences throughout. We managed to get 1,100 High quality leads at approximately $55 per lead.
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