Throughout Autumn Black Raven Media designed, organised and managed the Sub Bus campaign. The campaign included 18 activations across 4 weeks with a total of 5500km travelled. The goals included:
– Promoting the ‘bigger-er’ campaign, highlighting that nothing is bigger than a footlong and showcasing the value you receive in comparison to competitors
– Creating a fun atmosphere that surprises and delights metro and regional communities with free sampling, music and games
– Increasing brand awareness and attract new customers
Taking the comparison to the road, the size difference was impossible to ignore. Across April, the Sub Bus was showcased across the country, achieving mass reach and engagement.
During the tour, we stopped and activated at 18 key locations, sampling Subs to members of the public. Each activation involved surprising and delighting the community with free sample size Subway sandwiches, limited edition Subway socks, shade, seating, music and games including limbo, cornhole and connect-4.
Over 5500km travelled (return), across 3 states, 12 cities/towns and 18 activations. We achieved impressive results:
– 12,855 Subs given out
– 1600 socks given away
– 25,000 people interacting with the activation
We bring together all the services of a traditional advertising agency while offering smart, memorable and creative solutions to clients.
