To showcase Australian Retirement Trust as a new superannuation brand in the market.
Four murals were hand-painted in key high traffic locations around Australia. Each eye-catching mural was visible from key places around the city including apartment buildings, trains, offices, main roads and busy walkways.
Mural locations included:
Peel Street, South Brisbane (QLD)
Lonsdale Street, Melbourne (VIC)
O’Brien Street, Bondi (NSW)
Crown Street, Woolloomooloo (NSW)
Each mural was booked for 4 weeks, but considerable bonus was secured, with 4.5 bonus weeks on Crown St and 4 bonus months on Peel St (and still counting). The eye-catching mural had captivated passerby and increased Australian Retirement Trust’s brand presence.
