Containers For Change wanted to communicate their scheme expansion to include wine and spirit bottles to the public. The scheme expansion needed to rolled out through out all of South-East Queensland across 1 week, tying in with paid media promoting the new expansion. There were 60 machines that were identified as high- value and Containers for Change required brand ambassadors that were experts in the scheme.
Black Raven Media hired & trained 60 brand ambassadors to confidently communicate the scheme expansion on a broad scale. Our management team created a extensive training manual and conducted in person training sessions at the Containers for Change offices over a 2 day period. Due to the large geo-graphical area of the machine’s locations, we created a system that used area supervisors to check on all sites, and ensure any issues were addressed immediately.
We also implemented a nightly questionnaire that directly passed on consumer insights to the Containers for Change team from questions and conversations the brand ambassadors had with the public. As the campaign progressed, Containers for Change provided updated questions to build on the insights we were uncovering.
7.5K collection bags | 60 Staff educating wine and spirit depositing | Invaluable consumer insights at scale.
Our team of highly trained brand ambassadors educated thousands of current customers on the scheme expansion, which included wine and spirit bottles. We also collected consumer insights that helped the marketing team evaluate the success of the machines capabilities and user friendliness. These insights also meant the paper ticketing system was kept in place due to multiple customers expressing their preference for this payment method.
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