THE XXI COMMONWEALTH GAMES
BLACK RAVEN WORKED WITH THE DEPARTMENT OF MAIN ROADS AND TRANSPORT TO HELP KEEP CARS OFF THE ROADS AND ENCOURAGE PUNTERS TO USE PUBLIC TRANSPORT OVER THE COURSE OF THE GAMES. BY THE END OF THE GAMES, BLACK RAVEN MEDIA HAD...
The XXII Commonwealth Games was the largest event ever held on the Gold Coast. With over 6 million additional commuter trips expected and a number of sporting venues within walking distance from major transport hubs, the Queensland Government needed to engage with patrons and encourage “Active Travel” as a free, healthy and accessible alternative to travelling by car.
As a responsive and dynamic partner of the XXI Commonwealth Games, Black Raven Media liaised with the event team at the Department of Transport and Main Roads to provide same day turnaround for out-of-home and experiential activations to shepherd patrons away from the major hubs and provide a fun and festive experience along the way.
The campaign achieved its primary objective of creating efficient and orderly foot traffic. This minimised logistical issues such as overcrowding at transport hubs, highway bottlenecks and illegal parking in the nearby areas.