THE XXI COMMONWEALTH GAMES

THE XXI COMMONWEALTH GAMES

BLACK RAVEN WORKED WITH THE DEPARTMENT OF MAIN ROADS AND TRANSPORT TO HELP KEEP CARS OFF THE ROADS AND ENCOURAGE PUNTERS TO USE PUBLIC TRANSPORT OVER THE COURSE OF THE GAMES. BY THE END OF THE GAMES, BLACK RAVEN MEDIA HAD...

SAMPLED 107,360 BOTTLES OF WATER TO THE CROWD

USED 637 BAGS OF ICE

HIRED 25 PROMOTIONAL STAFF AND 3 SUPERVISORS

PROVIDED 12 PROFESSIONAL ENTERTAINERS

PROVIDED ONE 10 TONNE TRUCK

PROVIDED TWO COMMERCIAL CARS

PLACED 34,000 FLYERS ON CARS PARKED IN ROAD-AFFECTED AREAS

PROVIDED ONE 24/7 CONTACTABLE BUSINESS OWNER

THE CHALLENGE

The XXII Commonwealth Games was the largest event ever held on the Gold Coast. With over 6 million additional commuter trips expected and a number of sporting venues within walking distance from major transport hubs, the Queensland Government needed to engage with patrons and encourage “Active Travel” as a free, healthy and accessible alternative to travelling by car.

 

THE EXECUTION

As a responsive and dynamic partner of the XXI Commonwealth Games, Black Raven Media liaised with the event team at the Department of Transport and Main Roads to provide same day turnaround for out-of-home and experiential activations to shepherd patrons away from the major hubs and provide a fun and festive experience along the way.

THE OUTCOME

The campaign achieved its primary objective of creating efficient and orderly foot traffic. This minimised logistical issues such as overcrowding at transport hubs, highway bottlenecks and illegal parking in the nearby areas.

 

 

“Seamus and the team at Black Raven Media implemented effective and creative ambient media solutions during the Commonwealth Games. Black Raven Media went above and beyond our expectations and worked tirelessly around the clock to ensure the campaign ran smoothly.” Terri Lynam, Marketing Communications Lead – Transport, Gold Coast 2018 Commonwealth Games TMR