Student Flights was celebrating is 21st birthday and needed to step out of the shadows and make some noise in a very cluttered marketplace. With a notoriously fickle target audience, Student Flights had to find a way to cut through and cement their place as a relevant and valuable partner to an under-25 audience.



Black Raven Media crafted campaign for Student Flights using national and international DJs to generate social content that was further amplified via branded content broadcast on demographically relevant syndicated radio programs. Each branding message included a retail driver with special offers and enticed the audience to provide their contact details in order to receive exclusive deals. Black Raven Media worked with syndicated radio shows and Australia’s top DJ’s to create a DJ set playing Europes tops club tracks sponsored by Student Flights. Each DJ posted a social media post showing their excitement to tour Europe this summer and tagging Student Flights wishing them a happy Birthday.


Student Flights advised this was the most successful promotion of its kind with the strongest return on investment for any campaign to date. The lasting impact of the campaign saw a positive brand awareness uplift and an increase in store ledgers in the majority of their stores.